I was hesitant to start this website. There are so many great resources and online teachers out there that I felt like there was no reason to bother. But then I thought about the second of Al Ries and Jack Trout’s The 22 Immutable Laws Of Marketing: “If you can’t be first in a category, set up a new category you can be first in.” So, I turned to the classical business model of problem solving and posed a question: what problem do musicians have that needs a solution? I realized that all of those great resources out there are about the same things. The teachers are teaching things everyone already knows.

After reflecting on my own experience, I remembered how hard I struggled to find answers to my questions that no resource could satisfy. During the period where I was releasing my album, there was so much I had to learn and I had to do it all on my own. It still amazes me that there has yet to be a worthwhile tutorial about how to arrange a track listing for an album.

My goal with this website is to take the conversation where it has never gone before.

I want to give the musicians out there the answers to questions they didn’t know to ask. I would like to share my experiences so that you can bypass the learning curve, cut through the nonsense, and find the resources and knowledge you need to rise to your potential.

I wish you luck and ask that you please remember to

Sacrifice, Endure, and Go The Distance,

Ryan Loftus

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Music, Fiction, Poetry